Tourism Product Development Fund


Destination NSW
The NSW Government, through Destination NSW, has announced that $1 million is available under the Refresh and Renew Fund and $2 million through the Experience Enhancement Fund.

Refresh and Renew Fund

The Refresh and Renew Fund offers unmatched grants of $10,000 to assist tourism operators to update their product or experience to better meet consumer expectations.

Tourism businesses based and operating in regional NSW can apply.

Be sure to the read Guidelines and Handy Tips documents before applying.

Experience Enhancement Fund

The Experience Enhancement Fund offers grants between $50,000 and $150,000 on a matched dollar-for-dollar basis and is available for:

  • Upgrading existing accommodation to 4 – 5-star
  • Upgrading existing business and leisure event venues/facilities to meet client requirements
  • Repurposing existing infrastructure to provide new visitor economy facilities, services or experiences not currently available within the destination
  • Creating new tourism attractions or experiences

Local Councils, Industry Associations and tourism businesses based and operating in regional NSW can apply.

Eligible applicants include cafes, bars, restaurants, accredited visitor information centres, hotels, motels, caravan parks, visitor attractions, museums, galleries, conference and event centres or facilities.

Work could include fresh paint, new curtains, new carpet, new furniture, bedspreads, TVs, beds, upgrades to facilities such as a new reception area, bar, display cabinets, etc. Also, refer to the “Funding cannot be used for” section of the guidelines.

Applicants will need to provide evidence that the existing product is not currently meeting visitor expectations (such as customer surveys, online reviews, consumer feedback and photographs) and that the proposed work will address the issue(s) identified.

Estimates or quotes for the work proposed will need to be supplied. The work proposed must cost at least $10,000 (excluding GST).

Again, be sure to the read full Guidelines and Handy Tips documents before applying.


Applications for both streams close 9:00am, March 31, 2021.

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