8 Social Media Mistakes Your Nonprofit Should Avoid


Social media is one of the best ways to engage with new and existing donors because it can lead to meaningful results. In fact, 55% of people who engage with nonprofits on social media end up taking some sort of action, such as donating or volunteering.

However, we often see people make common social media mistakes that limit and restrict the full potential of different platforms. Rebecca Paredes, from Classy.com, will walk you through these eight errors, what you should avoid, and how you can take your social presence to the next level.

  1. Not Understanding Your Audience
    • Core Demographics
    • The Types of Content They Engage With
    • What Time They’re Most Active
    • How to Find This Data
  2. Not Showing Your Personality
  3. Posting Without a Strategy
  4. Not Distributing Your Content
  5. Not Engaging With Followers
  6. Ignoring User-Generated Content
  7. Not Optimizing Your Social Profiles
  8. Doing Too Much All at Once

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